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Google promoting their own services and products through their search engine. While deemed benign by the FTC, it disputes the long held saying that Google is the best search engine on the internet. Google is convenient to use, but alternatives to the search engine giant are out there. Duck Duck Go and Yandex for example, both offer front pages that are just as light and bandwidth friendly as Google.
FTC staff concluded that “Google’s conduct has resulted – and will result – in real harm to consumers and to innovation…” (p.116) However, the report also said “we do not recommend that the Commission issue a complaint against Google for this conduct.” (p.18)
According to the probe, Google would “automatically boost” the search rankings of its own services, such as local listings, shopping and travel, over rivals such as Yelp or TripAdvisor. In other instances, it copied (“scraped”) information from rivals. The FTC report says Google copied Amazon’s sales rankings then used them to rank its own product listings.
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