Questions You Should be Asking the World Around You
You can pay a man to buy 1000 tickets, but you can’t pay him to sit on 1000 seats simultaneously. Now imagine this on a nationwide scale. There’s a term for this and it’s called “padding.”
Also on opening weeks, theaters get a smaller cut of the profits. As time progresses, theaters get to keep more and more of the ticket sales as profit. So on opening weeks, studios get to pad their own ticket sales at a discounted loss and lower risk. It may very well be likely that Disney lumped this “cost” into their overall marketing budget. But who knows, more details as they arrive!
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